Welcome to Twygs, where we revolutionize the way advertisements are integrated into digital goods. Our unique approach involves utilizing blockchain technology to establish ownership and enabling creators monetize their creations. We help advertisers reach their audience and drive business results on a revolutionary new medium with unparalleled viewability.
Here’s a step-by-step guide on how our platform operates:
Setting up your account
- Click the ‘Sign Up’ button and fill in your details.
- Check your inbox for a verification email and click the link.
- Use your new credentials to access your dashboard.
Creating Your First Campaign: With Twygs Campaigns, you can elevate your advertising strategy by seamlessly integrating your brand into user-generated digital content. Follow this guide to create impactful campaigns that resonate with your audience.
Twygs Campaigns empower you to embed brand placements directly into user-generated digital content. Our platform leverages blockchain technology to ensure ownership and authenticity, creating a revolutionary advertising experience.
Create and Publish Campaign
- Define your campaign objectives, budget, and targeting criteria.
- Select the type of content you want to show up on, demographics, and other targeting options.
- Use our intuitive tools to design your ad or upload a pre-made one.
Here are the two campaign types available on Twygs:
1
Display Campaigns
A display campaign is a powerful tool that allows businesses and brands to promote their products or services through visually engaging advertisements Display campaigns utilize eye-catching images, graphics, and sometimes animations or videos to capture the attention of potential customers.
Features of display campaigns on Twygs
- Visual Ads: These are the creative pieces, including banners, sidebar ads, or interstitials, that feature compelling images, company branding, and often a call-to-action.
- Targeting: Display campaigns can be targeted to specific content types, demographics, and categories based on user interests & behaviors.
- Placement: These ads appear on various types of content across the Twygs platform.
Best Practices for Effective Display Campaigns
- Clear Messaging: Ensure your ad’s message is concise and clear.
- Strong Visuals: Use high-quality images and consistent branding.
- Call to Action: Include a compelling call-to-action to encourage user engagement.
- A/B Testing: Test different versions of your ads to see which performs better.
- Regular Optimization: Continuously refine your campaign based on performance dat
2
Video Campaigns
A video campaign is a strategic advertising effort that uses video content to promote a product, service, or brand. Unlike static display ads, video campaigns leverage the power of moving visuals, sound, and storytelling to create a more immersive and compelling advertising experience.
Features of video campaigns on Twygs
- Dynamic Content: Incorporates various elements like animation, live-action footage, text, and music.
- Audience Engagement: Designed to capture and retain the viewer’s attention through sight, sound, and motion.
- Emotional Connection: Videos have the power to evoke emotions, creating a stronger connection with the audience.
Best Practices for Successful Video Campaigns
- Compelling Storytelling: Focus on crafting a narrative that resonates with your target audience.
- Quality Production: Ensure the video is of high quality, with clear audio and visuals.
- Strong Call to Action: Encourage viewers to take a specific action after watching the video.
- Performance Tracking: Monitor key metrics like view count, engagement, and conversion rate to gauge success and guide future strategies.
Pricing Model: With Twygs, we utilize a CPC (cost per click) pricing model. You only pay when someone clicks on your ads
